This Privacy Policy outlines the collection, usage, and sharing of your personal information when you visit https://www.melbourneaus.com.au/ (referred to as the “Site”).

INFORMATION COLLECTION:

When you visit the Site, certain information about your device is automatically collected, such as details about your web browser, IP address, time zone, and some cookies installed on your device. Additionally, while browsing the Site, information regarding the specific web pages or products you view, the websites or search terms that referred you to the Site, and your interactions with the Site are collected. This automatically-gathered information is termed as “Device Information.”

We utilize various technologies to collect Device Information:

• “Cookies”: These are data files placed on your device or computer, often containing an anonymous unique identifier. For further details on cookies and how to disable them, please visit https://www.allaboutcookies.org.
• “Log files”: These track actions on the Site, including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
• “Web beacons,” “tags,” and “pixels”: These are electronic files used to record information about your browsing activity on the Site.

Furthermore, when you make a purchase or attempt to make one through the Site, certain information is collected, including your name, billing address, shipping address, payment details (such as credit card numbers), email address, and phone number. This information is referred to as “Order Information.”

The term “Personal Information” in this Privacy Policy encompasses both Device Information and Order Information.

USAGE OF PERSONAL INFORMATION:

The Order Information collected is primarily used to fulfill orders placed through the Site, which includes processing payment information, arranging shipment, and issuing invoices or order confirmations. Additionally, we use this Order Information to:

• Communicate with you
• Screen orders for potential risk or fraud
• Provide information or advertising regarding our products or services, in line with your preferences

The Device Information collected aids in screening for potential risk and fraud, particularly through IP addresses. It is also used to enhance and optimize the Site, such as by generating analytics on customer browsing and interaction, and evaluating the success of marketing and advertising campaigns.

SHARING PERSONAL INFORMATION:

We share your Personal Information with third parties to assist us in using it as described above. Additionally, Google Analytics helps us understand how customers utilize the Site; you can learn more about Google’s practices regarding your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Furthermore, we may share your Personal Information to comply with applicable laws and regulations, respond to legal requests, or protect our rights.

BEHAVIORAL ADVERTISING:

As mentioned, we use your Personal Information to deliver targeted advertisements or marketing communications that we believe may interest you. For further details on how targeted advertising operates, visit the Network Advertising Initiative’s (“NAI”) educational page at https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work. You can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: https://optout.aboutads.info/.

DO NOT TRACK:

Please note that we do not alter our Site’s data collection and usage practices when we detect a Do Not Track signal from your browser.

YOUR RIGHTS:

If you are a European resident, you have the right to access the personal information we hold about you and to request corrections, updates, or deletions of this information. To exercise this right, please contact us using the information provided below.

Additionally, if you are a European resident, please note that we process your information to fulfill contracts we may have with you (for example, if you make a purchase through the Site) or for our legitimate business interests as listed above. Also, your information may be transferred outside of Europe, including to Canada and the United States.

DATA RETENTION:

When you place an order through the Site, we retain your Order Information in our records unless you request its deletion.

CHANGES:

We may periodically update this privacy policy to reflect changes in our practices or for operational, legal, or regulatory reasons.

CONTACT US:

For more information about our privacy practices, if you have questions, or wish to make a complaint, please contact us via email at contact@melbourneaus.com.au